Olive oil products

Olive oil pressing

Olive oil pressing

Country
Sector
Most major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Food and Beverage
Sub Sector
Most major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Food and Agriculture
Indicative Return
Describes the rate of growth an investment is expected to generate within the IOA. The indicative return is identified for the IOA by establishing its Internal Rate of Return (IRR), Return of Investment (ROI) or Gross Profit Margin (GPM).
15% - 20% (in IRR)
Investment Timeframe
Describes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.
Short Term (0–5 years)
Market Size
Describes the value of potential addressable market of the IOA. The market size is identified for the IOA by establishing the value in USD, identifying the Compound Annual Growth Rate (CAGR) or providing a numeric unit critical to the IOA.
Exports of table olives in 2016/17 reached 10,000 tons
Direct Impact
Describes the primary SDG(s) the IOA addresses.
Decent Work and Economic Growth (SDG 8)
Indirect Impact
Describes the secondary SDG(s) the IOA addresses.
Industry, Innovation and Infrastructure (SDG 9) No Poverty (SDG 1) Responsible Consumption and Production (SDG 12)

Business Model Description

Upgrade and improve extra virgin olive oil production, including utilisation of waste and emphasis on post-production value addition

Expected Impact

Address post harvest losses and increase value addition of olive produce for local consumption and export.

How is this information gathered?

Investment opportunities with potential to contribute to sustainable development are based on country-level SDG Investor Maps.

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Country & Regions

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Country
Region
  • Jordan: Irbid
  • Jordan: Balqa
  • Jordan: Jerash
  • Jordan: Mafraq
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Sector Classification

Situate the investment opportunity within sustainability focused sector, subsector and industry classifications.
Sector

Food and Beverage

Development need
Sustainability Development Report 2019: score of 45.4 on SDG 2 (Zero Hunger), of 92.2 on SDG 7 (Affordable and clean Energy), and of 94.8 on SDG 13 (Climate Action), with 'Challenges remaining' subscores prevalent across indicators (1).

Policy priority
In response to the challenges in the agriculture sector and food security, the government has developed the National Strategy for Agricultural Development 2020 – 2025 in addition to the National Water Strategy in line with the “Jordan 2025” (5).

Gender inequalities and marginalization issues
A small minority of women own agricultural lands in Jordan, most of which does not exceed an area of 2 hectares. Rural families headed by women tend to be among the poorest as they have fewer assets than male-headed families. (5b)

Investment opportunities introduction
The agricultural and agro-processing sector is an important contributor to the Jordanian economy. It produces 15-20% of GDP, accounts for 15.4% of total exports and is the third largest employer of about 15.3% of workforce and 52% of females in rural areas (2), (3).

Key bottlenecks introduction
The agriculture sector is one of the sectors that is vulnerable to several challenges like climate change and need to focus increasingly on water efficiency and climate change resistant plants. It consumes 456 million cubic metres of water per year (4).

Industry

Agricultural Products

Pipeline Opportunity

Discover the investment opportunity and its corresponding business model.
Investment Opportunity Area

Olive oil pressing

Virgin olive oil production with emphasis on value adding in post-production
Business Model

Upgrade and improve extra virgin olive oil production, including utilisation of waste and emphasis on post-production value addition

Business Case

Learn about the investment opportunity’s business metrics and market risks.

Market Size and Environment

Critical IOA Unit
Describes a complementary market sizing measure exemplifying the opportunities with the IOA.

Exports of table olives in 2016/17 reached 10,000 tons

Exports of table olives in 2016/17 reached 10,000 tons

The main export destinations are Israel accounting for 35% of total exports, followed by Saudi Arabia at 21%, the United Arab Emirates at 20%, Kuwait at 12% and the United States at 4% in 2016-2017 (8).

Indicative Return

IRR
Describes an expected annual rate of growth of the IOA investment.

15% - 20%

A sample olive oil filling plant generates an internal rate of return of 28.85% and provides 17 jobs for local residents (7)

Investment Timeframe

Timeframe
Describes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.

Short Term (0–5 years)

Payback period of four years, based on studied benchmark projects

Market Risks & Scale Obstacles

Business - Supply Chain Constraints

Labor law for workers and export regulations

Business - Supply Chain Constraints

Limited availability of water for agriculture, balancing water for food production and for other economic sectors.

Business - Supply Chain Constraints

Limited availability of land for cultivation

Impact Case

Read about impact metrics and social and environmental risks of the investment opportunity.

Sustainable Development Need

Jordan's olive industry employs fragmented production using outdated growing and harvesting methods, which lead to low quality and poor productivity

The industry is characterised by insufficient knowledge of market trends, demand characteristics, and substandard commercialization

The waste products from olive oil processing have the potential to expand production with traditional upgrading and improved post-harvest techniques and transform the way waste products are used post-production (5c).

Gender & Marginalisation

The olive oil sector is easily accessible and employs primarily poor Jordanians, Syrian refugees, youth, and women. (5c)

Most of the olive fieldwork is carried out by families, who divide the work along to traditional gendered lines. Women work on the ground to gather olives on the lower branches and play an important role in the olive harvest.(1).

Expected Development Outcome

Minimize environmental impact of olive production, and processing (6)

Improve quality of products and generated revenue

Gender & Marginalisation

Increase employment in the sector, including for female workers, when using new technologies

Primary SDGs addressed

Decent Work and Economic Growth (SDG 8)
8 - Decent Work and Economic Growth

8.2.1 Annual growth rate of real GDP per employed person

Secondary SDGs addressed

9 - Industry, Innovation and Infrastructure
1 - No Poverty
12 - Responsible Consumption and Production

Directly impacted stakeholders

People

Farmers and producers through more efficient olive processing practices

Gender inequality and/or marginalization

Female workers through better employment chances and improvement of working conditions

Planet

Environment through decreased environmental and waste disposal issues

Indirectly impacted stakeholders

People

Poor Jordanians, Syrian refugees, and youth

Outcome Risks

Disposal of olive pulp (jift) and olive oil waste water (traditional recycling facilities in Jordan)

Olive mills consumes large quantities of freshwater during normal production process

Impact Classification

B—Benefit Stakeholders

What

Farmers and mill owners because of greater water and energy efficiency, lower operating costs, reduced waste water and green house gas emissions.

Risk

An increase in local consumption demand has resulted in decreased export potential (9)

Impact Thesis

Address post harvest losses and increase value addition of olive produce for local consumption and export.

Enabling Environment

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Policy Environment

The olive oil sector is listed as a priority in the Jordan Investment Map and Local Economic Development plans for some governorates like Irbid, Balqa, Jerash and Mafraq.

Financial Environment

Financial incentives: The transfer of revenue and profits, liquidation of the investment, taking out of all capital without capital gains tax, reduced corporate income tax in different regions, transfer of salaries and wages and ownership of up to 50% in some sectors. (7)

Fiscal incentives: Tax exemptions for renewable energy systems and equipment from customs duties and sales tax by Renewable Energy and Energy Efficiency law of 2012

Regulatory Environment

Jordan is an active member of the International Olive Council (IOC) since 2002 and has participated in the successive International Agreements on Olive Oil and Table Olives.

Marketplace Participants

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Private Sector

Large scale farms and small scale farms are active in this area as well as export companies and factories.

Government

Ministry of Agriculture, Ministry of Planning and International Cooperation

Target Locations

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country static map
semi-urban

Jordan: Irbid

semi-urban

Jordan: Balqa

semi-urban

Jordan: Jerash

semi-urban

Jordan: Mafraq

References

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  • 1) Sustainable Development Report 2019.
  • 2) Ministry of Agriculture, National Agriculture Strategy 2020 – 2025.
  • 3) IFPRI, 2018, “The Role of Agriculture and Agro-processing for Development in Jordan”, The Middle East and North Africa Regional Program Working Paper series 5.
  • 4) Ministry of Agriculture, National Agriculture Strategy 2020 – 2025.
  • 5) Ministry of Planning and International Cooperation, 2015, Jordan’s Way to Sustainable Development First National Voluntary review on the implementation of the 2030 Agenda.
  • 5a) Japan International Cooperation Agency (2009). Jordan, Country Gender Profile, page 26.
  • 5b) ILO (2013). Value Chain Analysis in the Olive and Olive Oil Sector. Governorate of Irbid.
  • 5c) Mercy Corps (2017). Market System Assessment of the Olive Oil Value Chain. Irbid and Mafraq Governorates, Jordan.
  • (6) Salam Ayoub, 2017, Management of olive by-products in Jordan, Conference: Ensuring sustainability of Jordanian olive sector At: Amman, Jordan
  • 7) https://www.jic.gov.jo/en/investment-map-governorates-2/jarash/
  • 8) https://www.olioofficina.it/en/knowledge/economy/olive-growing-in-jordan.htm
  • 9) ILO Market Study, retrieved from: http://www.ilo.org/wcmsp5/groups/public/arabstates/ro-beirut/docuewments/genericdocument/wcms_319825.pdf
  • 10) Mercy Corps (2017). Market System Assessment of the Olive Oil Value Chain: Irbid and Mabraq governorates, Jordan. Page 5.